“Why HubSpot CRM is the Best for You”? is one of the most intriguing questions for many as HubSpot has a sea of useful features and its almost impossible to explain all of them in single post. Reader may wonder how one can decide what to put in it and what to leave. Yes, here also its perplexing to decide what special features to be included?
HubSpot is a centralised platform streamlining many business activities to occur in coherence for which it has created different hubs. There are four hubs containing tons of features and tools for four important business activities. Let’s discuss all of them in brief –
Marketing Hub
Marketing opens door for success to come in for every business. It brings new customers and the performance of your marketing decides the bottom line for every year. So, why not equip them with the latest arms to shield every gap and let in majority of target audience. They can use automation tools from HubSpot to
- Lead capturing
- Segmenting
- Scoring
- Qualifying
- Nurturing
- Live chat
- Attribution reporting
- Data enrichment
Sales Hub
Sales team has to be on toes always as they have targets and are obliged to give best experience to the user. This is log process across the funnel and has to be proceeded with utmost care. Using latest tools and technologies helps sales team to exceed their targets and HubSpot has seamless integration facilities along with multitude of in-built tools. Here is the list of tools they can use –
- Creating and managing automated sales pipelines
- Optimised sales performance dashboards
- Integrated calendars for meeting scheduling
- Centralised tracking of stages of prospects
- Tools for Account based marketing
- Automated email sequences
Service Hub
Service takes the charge of turning customers into brand advocates as the experience they get being a client or customer delights them. So, if marketing brings a lead and sales converts it, service team retains it. Then is why customer retention is directly based on services availed by the customer. The tools HubSpot has to offer to your service team are –
- Centralised inbox
- Knowledge base
- Chat bots
- Automated ticketing
- Performance dashboards
- Automation of feedback surveys
CMS Hub
Right content is the need of the hour. It serves as ‘Brahmastra’ to the marketing and sales team because bringing an already educated lead down in the purchase funnel becomes easy. HubSpot CMS helps executives to personalise content through easy drag n drop features. Helping tools provided by HubSpot are –
- SEO recommendations
- Website themes
- Visitor tracking and analytics
- Drag-and-drop editor
- Adaptive testing
- Blog Maker
Conclusion
Alignment in business organisation defines its performance. When teams work in proper synchronisation and perform to their optimum level ditching monotonous and time-consuming tasks, the results are significant.
This way you can conclude “Why HubSpot CRM is the Best for You”? Hiring a HubSpot agency would add to your results as the certified team they offer, plans and executes tasks keeping your goals in mind. They know tried and tested ways to avoid mistakes which leads you to the shortest way to success.
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